Module 4 - Communication

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Download Module 4 Workbook:

Lesson 1 - Foundations of Marketing

In this lesson you will explore the 4 P’s of Marketing: Product, Price, Place and Promotion. With the help of a social enterprise example, you will begin articulating what the specific Marketing Mix looks like for each of your offerings. 

Exercises:
Your Unique Selling Proposition
Your Marketing Mix

Lesson 2 - Online Marketing

Next, you will discover two of the areas you should focus on in your online marketing efforts as a social enterprise. We will talk about the main features of Twitter, LinkedIn and Google+, as well as how to leverage content marketing to build an online following of supporters.

Lesson 3 - Pitching to Rally Support

The final lesson in this Communication Module will help you formulate the key communication messages for your initiative in the form of a pitch.

Exercises:
Defining Your Why
Create a Message Map

The Power of Why

Message Map

Good Spread Peanut Butter

Telling Your Story

Bonus Lesson: Crowdfunding

Module 4’s bonus lesson talks about the key success factors of Crowdfunding campaigns that meet their funding goals. You’ll get inspiration from several great examples of social enterprise Crowdfunding campaigns that have done well!