Find your niche to make them find you!

Have you ever felt like you were vague or wishy-washy in explaining how you help people with your business?  Imagine… when you cannot explain what you do, how can you expect your customers to recognize you in the crowd of big and small brands vying for their attention.  You may notice that it’s easier to…

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How the Concept of the ‘Digital Conversation’ Will Help You Achieve Better Conversions Online

How the Concept of the ‘Digital Conversation’ Will Help You Achieve Better Conversions Online

“Sales pitches”… “Funnels” … “Marketing ideas” … “Call to action” …“Placement of text” …how often have you found yourself pondering over the nitty-gritty of so-called “perfectly planned digital marketing”? I bet way too often. It is common for an entrepreneur to dive deep into this jargon in the quest of taking a potential customer along…

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Why I’m Crazy About Learning

What kind of University student spends her spare time preparing and presenting financial literacy training? The nerdy kind. I know because I was her. I’ll never forget the day we took our freshly minted financial literacy content to share with a group of women gathered at an unlisted location — a building with no sign…

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The Most Underestimated Skill of a Marketer

Most social entrepreneurs land into social enterprise somewhat by accident. They experience inequality, witness injustice, or feel called to step up and transform the way something is done so that it works better. Because of this there is no ‘common background’ amongst social entrepreneurs. Changemakers are made up of such a diverse group from all…

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The Real Story of My Entrepreneurial Journey: PART 3 – The Messy Middles of Collaboration

If I counted the number of hours spent contributing over the last six years to projects and collaborations that didn’t amount to any direct benefits, I would probably cry.(Thankfully, this task would be impossible so you can hold the tissues!)Also thankfully, of course, none of this time was lost. It wasn’t directly useful to an…

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The Real Story of My Entrepreneurial Journey: PART 2 – Too _____ to Give Up (Insert Adjective of Your Choice)

Previously, in Part One of the real story of my entrepreneurial journey… Fueled by the hardheaded belief that there is no ‘right’ way of doing things, I navigated through the typical business grad career job in the financial industry in my early post-university years. Frustrated by the feeling of ‘living a double life’ I eventually took the…

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The Real Story of My Entrepreneurial Journey: PART 1 – A PERFECT STORM

Last night, long past the sunset, I was wrapping things up at my co-working space. I paused for a moment (to perk up the air with Weezer’s new cover album on YouTube) and started chatting with the other member who was there late. After swapping intros, with a laugh she said that my story was…

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Best of 2018: Year In Review

10 Lessons Learned in 2018 Some learning themes that showed up for me throughout the past year. Maybe they resonate or perk some new reflections on your 2018 experience as well. When it comes to your health, one drop too much (of stress of any kind) can spill the entire bucket. (Related: Is Taking On Too…

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3 Questions to Design a Social Value Proposition that Truly Makes a Difference

As a social entrepreneur, you have a drive and passion to help others through your services and solutions. That enthusiasm, however, doesn’t always translate into a social value proposition that will truly make a difference for your customers or beneficiaries. It’s not uncommon for social entrepreneurs to struggle when it comes to developing their big…

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3 Myths to Conquer When Starting Your Social Enterprise

Starting your Social Enterprise should be about creating the change you want to see in the world. Even when this goal is clear, you might still find yourself held back by common beliefs about what it really takes to launch a successful business. These beliefs have the potential to erode your confidence, shake your nerve,…

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